Course Description

Program Description Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills, including: Creating a strategic marketing plan Conducting a product analysis Using social media and advertising for product promotion Using databases to create consumer relationships Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment. The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue. Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports. You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces. Note: If a student applies for conditional acceptance but later decides to take their IELTS/TOEFL, they will need to reapply and submit a new application.

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